'Hoosiers' Team Reunites for IU Commercial Created by kblakeslee on 5/24/2013 3:40:31 PM
BLOOMINGTON, Ind. (AP) _ A creative team that helped make the movie ``Hoosiers'' has reunited to create a 60-second commercial touting the benefits of an Indiana University education.
Filmmakers Angelo Pizzo and Fred Murphy teamed up for the commercial that follows an aspiring opera singer through her audition for IU's Jacobs School of Music to a professional performance.
Associate vice president for branding and marketing Valerie Pena tells The Herald-Times that the new commercial aims to set IU apart from other university ads that often air during sports events on ESPN and the Big Ten Network.
Pizzo grew up in Bloomington and has recently moved back to the city. He says it's a ``privilege'' to give something back to IU.