INDIANAPOLIS, IND. (WOWO) — Indiana tourism soared past pre-pandemic levels in 2024, delivering record numbers in visitor spending, job creation, and tax revenue, according to a report released Monday by Governor Mike Braun.

The report shows that tourism remains a major driver of economic growth across the state, supporting more than 210,000 jobs and generating billions in spending that strengthen local communities and Main Streets.

“Our state’s record tourism year is great news for Hoosiers and proof of just how much there is to love about visiting Indiana,” said Governor Braun. “Tourism means jobs, stronger Main Streets, and economic growth. These results show that our investments are yielding returns for our economy and showing what makes Indiana a great place to live, work, play and stay.”

Key Highlights from the 2024 Report

• 83 million visitors traveled to Indiana in 2024, a 1.9% increase from 2023

• $16.9 billion in visitor spending, up 4.7% and fully recovered to pre-pandemic levels

• $203 spent per visitor, continuing an upward trend

• $3.2 billion in tax revenue, including:

  • Federal: $1.4 billion

  • State: $1.1 billion

  • Local: $740 million

• More than 210,000 full and part-time jobs supported statewide

• Business travel surged 10%, as group and transient segments rebounded

• International travel grew 4.7%, maintaining a positive trajectory

• For every $1 spent by visitors, 65 cents stayed in Indiana’s economy

Amy Howell, Interim CEO of the Indiana Destination Development Corporation (IDDC), highlighted the statewide benefits of tourism growth:

“Indiana’s tourism industry continued its strong momentum in 2024, and remains a driver of our state’s economy. With many metrics passing pre-pandemic levels, it is evident that tourism is fueling growth in communities statewide, and we look forward to further establishing Indiana as a top travel destination.”