BURLINGTON, MA (WOWO) Keurig Dr Pepper is unveiling more than 35 new beverages this year across soda, tea, water, juice, and energy categories. Returning favorites include Dr Pepper Creamy Coconut, available in April, and A&W Root Beer Float, launching in July.
Other notable launches include 7UP Shirley Temple, which will be available nationwide during the holiday season, and Canada Dry Fruit Splash Strawberry, now rolling out across the U.S. Many of the new drinks will be offered in both regular and zero-sugar versions, reflecting strong growth in the zero-sugar segment.
Snapple is also introducing a limited-time raspberry tea and lemonade blend this summer to celebrate America’s 250th birthday and is updating its packaging and logo starting in March.
The company reports that citrus flavors continue to resonate with younger consumers, prompting launches such as Bai Barù Blood Orange and Kroger-exclusive 7UP Endless Summer Mandarin Orange. Energy brands under the company, including GHOST, C4, Bloom, and Black Rifle, are also expanding flavor offerings.
Katie Webb, Keurig Dr Pepper’s vice president of innovation, said, “Consumers want beverages that fit every need throughout their day,” highlighting the company’s strategy to meet diverse tastes, according to FOX Business.
