FORT WAYNE, Ind. (WOWO): A Fort Wayne neighborhood is getting $15,000 in free design services after winning a social media contest.

Fort Wayne architectural firm Hoch Associates has been holding a contest all month on the company’s Facebook page called “March Fort Wayne-ness,” asking followers to vote for their favorite downtown neighborhood in a play off the annual March Madness NCAA basketball tournament hype.

The winners are the North Anthony Area Association. They’ll get a plan for neighborhood improvement plus professional photos in an attempt to improve the neighborhood’s visibility.