FORT WAYNE, Ind. (WOWO): A new name for the Memorial Coliseum? According to a report in today's News-Sentinel, the arena is looking for a title sponsor. 

The deal is said to be a 10-year contract, totaling about 3.5 million dollars.  The report also says any name rights would be required to contain Memorial Coliseum, honoring the mission of the venue.  

Other smaller sponsorship deals are said to be offered, including for the new food courts.