NEW YORK (AP) — Consumer electronics chain Hhgregg Inc. is the latest retailer to take a stand against Thanksgiving shopping and will be closed for that day.

The Indianapolis-based chain with 220 stores says it’s important for its associates to be home with their families on Thanksgiving.

The Friday after Thanksgiving had long served as the official kickoff to the holiday shopping season. But over the past several years, Thanksgiving has become the new tradition at a time of increasing competition from online retailers. But the move has been controversial.

Last week, Mall of America, based in Bloomington, Minnesota, said it will close for Thanksgiving this year. It had been open on Thanksgiving since 2012.